About Us

Our vision is to become the premier transformation and training agency in South Africa.

In order to achieve this, we knew that we needed to create a brand that would emulate our vision and so, ApexU was created. Inspired to maintain our roots and original branding, we found inspiration in the unlimited potential that lies within South Africa, as well as the gravitas of a university. The U was added to our name, highlighting our commitment to education for a transformed and empowered future.

ApexU is the pinnacle of sustainable transformation and learning excellence, symbolizing the advanced technologies and cohesive methodologies that are used to execute our services and deliver tangible results, time and time again.

Our brand’s transformation

  • Yellow: optimism, enthusiasm, adventure, awareness, curiosity
  • The yellow symbol behind the logo icon mimics the letter 'U' for 'university' and 'unlimited'.
  • The shape forms a simplistic shield, creating the base of a coat of arms.
  • The icon and the shape, now seen as a coat of arms, signifies alliance and profession.

What our clients have to say